That’s exactly why chatbots are the new social media trend. In fact, 83% of people who shop online need assistance to wrap up their purchases.īut in this round-the-clock digital marketplace, hiring enough employees to cope with this demand is not easy. See, your customers regularly need to contact your business for one thing or the other. It is now a place where people voice their opinions, order new products, and services, give reviews, and even get in touch with your business. Social media has become more than just a place where people make new friends and chat with them. Read more: 20 Social Media Marketing Quotes to Inspire Your Team Given all the benefits live streaming offers, it’s no surprise why more than 35% of marketers are using live video as a part of their social media strategy, and you should too.īecause if you don’t get out in front of this powerful social media trend, you’ll certainly fall behind. Live streaming video offers a taste of “behind the scenes” – something that feels unscripted, transparent, and more reliable. It allows people to engage with the content in ways they couldn’t have if it was a pre-recorded video. Here’s why: Live streaming has an immediacy that recorded videos can never, ever match. In short, live streaming is killing it, and we have got facts to back it up.Īround 80 percent of internet users prefer live video to blogs, and 82 percent prefer live streaming video to other social media content.Īnd, according to MediaTrix, the streaming industry is estimated to reach $124.6 billion by 2025.īut, why do people love to watch live streams so much? Why is it a hot-shot social media trend? In the year 2016, Facebook Live became the hot new thing in digital marketing.įast forward to 2022, not only is Facebook Live thriving, but other major platforms like Instagram, Twitter, YouTube, and LinkedIn have embraced similar features too.
List of 7 Social Media Trends you must Watch Out! 1.
So, let’s jump in and check out the top seven social media trends that should definitely claim your focus in 2022. With that being said, it’s no surprise that new social media trends are constantly emerging, growing, and evolving every day.īut, keeping up with the latest social media trends might feel harder than keeping up with the Kardashians, and that’s exactly why we wrote this blog post. That’s huge, right?Īll these facts point to one thing – social media has never been more powerful as a marketing tool and it is definitely something to keep a close eye on. This year, the number of users on social is expected to grow an additional 3.7%. In 2020, brands dramatically increased their investment in social media advertising.Īt its peak in Q4, global social media ad spend increased by 50.3% compared to the same period in 2019.Īlso, nearly half of the world’s population – an estimated 3.23 billion people – used a social media platform at least once per month in 2020, an 8.1% increase from 2019. Yes, the “social” part of social media took on a whole new weight in 2021 but there’s another realm that saw significant changes last year – social media marketing. We’d have spent our time playing that snake game on Nokia and staring at the wall. Want to stay updated with the latest social media trends and technologies? No worries, we have got you covered! Read on…īut, have you ever wondered how difficult 2021 would have been if we didn’t have social media?
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